What Dental Marketing Facts, Figures and Reports Should You Look at Each Month?

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When you first began working with the company you hoped would get your dental practice found online, the marketers you spoke with probably made all sorts of promises. They may have mentioned specific google rankings, a website that would be …

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Why It Pays to Go ‘Beyond Local’ When Hiring a Dental Marketing Company

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Dental marketing is not an easy thing to master. It takes time to cultivate the knowledge and experience required to help any dental practice get noticed, whether it’s online or off. So when it comes to looking for a dental …

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Are you Listening to Your Staff’s Dental Phone Calls?

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What’s the most valuable piece of equipment in your dental office? I’ll give you a hint. It’s not your newest laser or your fancy schmancy dental chair with all the settings. Give up? It’s your telephone. Consider these facts:…

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The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know

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Want to find out if your marketing agency is working for you instead of holding you back? It’s time to figure your dental marketing ROI. If you’ve just hired the company in question, it may take time for …

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30 Books Every Dental Professional Should Read

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As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. I’m not necessarily talking about successful dentists, mind you, but …

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The Ins and Outs of Signing a Dental Marketing Contract

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When you’d like nothing more than to start working with your dental marketing company only to find yourself facing the unsigned end of a contract, you have a major decision to make. Should you sign? Or should you keep looking …

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10 Questions to Ask Before Signing a Dental Marketing Contract

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You’ve conducted the proper research, you’ve analyzed its track record and now you’re ready to give your new dental marketing company a spin. There’s just one thing – they want you to sign a contract.

Signing a marketing contract …

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Is Your Dental Marketing Company Google Certified?

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Statistically, dental professionals are very hands-on and particular about how their businesses are run. So if you are currently working with a dental marketing company or you’re about to hire one, it’s a very good bet that you’ve done plenty …

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Doing Your Homework Before Hiring a Dental Marketing Company

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Life for the average dental professional was so much easier before digital marketing hit the scene, wasn’t it? Back then, to market your dental practice, you only needed to purchase an ad in the Yellow Pages and maybe the Sunday …

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How Should a Dentist Go About Switching Marketing Companies?

Switching Marketing Companies

The marketing company you had high hopes for dropped the ball and now you’re ready to make the switch. Before you pick up the phone and let loose a Trump-style, ‘You’re Fired!’, you might want to step back, take a …

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