Google’s New Penguin Update Causes Many Dental Practices To Take A Chilly Dip In The SERPs

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A little over a month ago, Google’s own Matt Cutts announced that the search behemoth would be working on a search ranking penalty for any websites that ‘over-optimized’ their content or, as he put it, any sites that “overly SEO’ed.” It looks like Google made good on its promise as it unleashed yet another update to its algorithm in an effort to weed out webspam. The update, now known as Penguin, was designed primarily to ‘level the playing field’ once and for all. Did it live up to the hype? Did a lot of dental practice owners wake up the next morning to find abysmal rankings for seemingly no good reason? It wouldn’t be a Google Update without those things. Let’s take a look at a few of the reactions Penguin elicited the day and weeks following its launch. [Read more…]