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Search Engine Optimization, or SEO for short, is a fancy phrase that really means making your website “friendly” to search engines such as Google, Yahoo and Bing. It may sound technical and very complex, but the process is straight-forward. There are two basic parts to SEO – on-site optimization and off-site optimization. Each area is critical to the long-term success of your site in the search engines.
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A little over a month ago, Google’s own Matt Cutts announced that the search behemoth would be working on a search ranking penalty for any websites that ‘over-optimized’ their content or, as he put it, any sites that “overly SEO’ed.” …
A new local online search survey shows that nearly two thirds of consumers see positive reviews from local businesses as akin to a receiving a recommendation from a dear friend when making buying decisions. The survey asked 18 questions to …
We are asked many times about our methods in helping our clients garner reviews from their clients. The simple fact is, is that it takes a bit of work, however, it can be a game changer. Consider this, according to …
A much debated topic in the Pay Per Click world over the past few years has been the notion of running PPC ads on competitors brand names. In the small business digital marketing world, this happens quite often. When it …
Yesterday, Google decided that it was a good idea to remove all meta descriptions from their blended Places results. As you see below, the ability for a business owner to convey a message to help drive action is minimized. So, …
